Introduction Account-Based Marketing (ABM) isn’t just a buzzword—it’s the ultimate strategy for targeting your high-value accounts with laser precision. But to turn ABM into your secret weapon, you need more than just the basics. Enter
Can a company succeed and grow without happy customers? Companies today must prioritize customer success and leverage competitive intelligence to retain customers and achieve business growth. Here’s how you can master competitive intelligence to boost
For product managers, product marketers, and sales teams, relying on stale competitor analysis is like navigating with an outdated map. Rapid shifts in market dynamics, evolving customer preferences, and technological leaps can render old insights
The purpose of competitor analysis is to get better at winning in the market. The way you do it is to gather as much information as can be attained about what competitors are doing. The
We were one of the most loved products in the market Sales were increasing, customers were raving about the product Even the analysts were putting us in top quadrants, waves and ranking It seemed like
Many #startup and new products usually claim to be “disruptive” There is one thing you want to avoid (or be cautious of) disrupting Even if you are a far better product That is your
