Information Security

Keeps phishing at bay

Just like people are suffering from the pandemic, businesses are also suffering cyber-attacks due to weak security practices.

The success of any business is contingent upon three factors:

  • Competition
  • Customers
  • Product

To maintain a sustainable competitive edge, a product has to solve a customer’s pain point and do so better than the competition. But without adequate Information Security (IS), the product – and the business – will suffer.

Data Tidbits

To achieve any kind of objective, data of some kind is required.

It is estimated that by the end of 2025 the amount of data in the world will reach 175 zettabytes (1 zettabyte has 21 zeroes)! Owing to this information explosion, it is difficult to keep track of the data that we put out.

The repercussions of data falling into the wrong hands are catastrophic for the product as well as the business.

Security breaches can be a disaster

  • In financial terms, it is it is estimated that by 2025 the cost of global crime will hit USD 10.5 tn.
  • In 2019, US retail giant Macy’s faced a data breach when its customers’ personal information was leaked on the dark web. This led to its stock price plummeting by 11% and led to its CIO getting fired.
  • Social media giant Facebook was no exception. Due to weak information security measures more than 500 million users’ data had been hacked and posted online.
  • BigBasket faced a similar predicament in November 2020, when personal details of 2 crore users were leaked and put up for sale on the dark web. In April, the data was finally leaked online.

Safeguarding a product and the data that goes into product building is crucial. Product Managers (PMs) and Founders need to be mindful of the data being released by their products and must monitor the data across all stages of the product lifecycle.

Owing to the growth of digitalization, often PMs must don the hat of technical product managers. To support Product Managers in their journey of Information Security, we have put together a one-stop guide – ProdSafe.

What can be expected?

ProdSafe provides the basics of Information Security, its importance in today’s world; the vulnerabilities posed to data and analyses various types of Information Security. It also examines new technologies like Cloud, its impact on businesses, the threats and challenges it faces and measures which can be taken to combat them. An important part of any technology is network. It also covers Network Security and threats and mechanisms to overcome network attacks.


Having worked extensively with product managers and founders, we have understood their struggles with information security. With our experience in building, managing and marketing numerous products under various umbrellas we can help you avoid the pitfalls of disregarding secure practices while building your product.

Product Managers, Founders and Product Owners who may or may not have a technical background.

As a one-stop guide for what’s required within IS when developing a product, we dissect complex technical concepts into simple, easy-to-understand language. This guide will equip Product Managers with the basic knowledge required to implement Information Security within their products. In today’s competitive world, time is of the essence and information is invaluable. This guide will save your company precious time by incorporating months of data collection and many years of rich experience into a single point-of-use for Information Security.

Lack of effective security can result in loss of trust by customers and spoil the brand value of the product. It may even result in huge revenue losses for the company in case of security breaches.

No. This guide is specifically designed for you to upskill yourself on IS concepts from the beginning.

  • What is IS?
  • Why does it matter?
  • Aspects of IS
  • Why should Product Managers care?
  • How does a PM decide what should be in the scope?
  • What should PMs ask of Dev team?
Upon completing the payment, you will receive the complete guide. The first 10 people who buy the guide will receive a free 15-minute consultation.

Price will be announced soon. Pre-order price will be at a discount.