Insights

Introduction Account-Based Marketing (ABM) isn’t just a buzzword—it’s the ultimate strategy for targeting your high-value accounts with laser...

Can a company succeed and grow without happy customers? Companies today must prioritize customer success and leverage competitive intelligence to...

For product managers, product marketers, and sales teams, relying on stale competitor analysis is like navigating with an outdated map. Rapid shifts...

The purpose of competitor analysis is to get better at winning in the market. The way you do it is to gather as much information as can be attained...

We were one of the most loved products in the market Sales were increasing, customers were raving about the product Even the analysts were putting us...

Many #startup and new products usually claim to be “disruptive” There is one thing you want to avoid (or be cautious of) disrupting Even...

It has become fashionable to talk about how the world has changed Especially after #AI and more importantly the arrival of #LLMs Some people are...

This picture is not uncommon in #b2b When you are trying to win a decent size enterprise or mid market deal You have put your best foot forward...

Many “experts” are claiming that #product differentiation is dead Your competition can build the same capability quickly So you should...

Over a decade ago I was working at a very large software company Our team’s objective was to help a $2B+ product portfolio grow in double digits...

Would you go to a doctor without a degree and training? Would you hire an architect to build your house, if that person has no training whatsoever?...

From the time #productmanager has a become a hot job Training factories have started offering various courses Even MBA colleges have started offering...

“Tell me and I forget, teach me and I may remember, involve me and I learn.” Do you know who said that? When people say you can learn product...

In Part 1 of our exploration, we looked at the features and functionalities of no-code and low-code platforms and also how we can use them to create...

Have you ever dreamed of transforming your app idea into a fully functional product in just a few weeks, without learning the complex world of coding?...

You will hear this in startup circles as sage advice: Build “inch wide, mile deep” Sounds kind of obvious, but there are arguments and...

Entrepreneurship can be isolating, but it doesn’t have to be. Imagine having a seasoned traveller by your side, someone who’s seen the...

It’s hard to talk about this without sounding judgemental. Every team building a product has some of this, product managers see this:...

Is communicating right more important than being right? Today I was having a discussion with my colleague about navigating organizations, specifically...

Hey there, fellow #founders and #startup leaders! As we kick back to celebrate Entrepreneur’s Day, it’s time to give a shout-out to the...