In the future, will marketing alone drive buying decisions? And will product differentiation not depend on features? Maybe or maybe not, but product marketing will certainly help generate more leads, if you do it right.
I am excited to welcome Diptarup Chakraborti, SaaS Marketing Leader and Product Marketing expert. He has previously worked as CMO with some of the fastest growing companies, including a well-known unicorn and has years of valuable experience within this space. With him on-board our product marketing and GTM expertise is now further strengthened.
I hope you find this issue helpful. As always, do share your comments, feedback as well as any topics you would like to see covered.
Best wishes,
Kaustubh
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