There is big difference between knowing and doing.
For instance, everybody knows this. If you want stay healthy:
- Eat right
- Sleep enough
- Exercise regularly
But how many do it?
Everyone wants to, but most struggle.
Billions are spent on solutions for each of those steps.
We see the same thing.
When it comes to product creation.
And building a business out of it:
- Empathize with users and customers.
- Understand their needs and challenges
- Build Prototypes
- Test and repeat till you figure out
- Build solution
Step 1 is often the hardest.
In most cases, the people building the product are not like people who would use the product.
How do you relate to your users?
Meet them, talk to them, observe them, build personas, research, write stories…
Lot of techniques are available.
Product Thinking and Design Thinking experts, books and training can all help.
But you have to do it.
Make a practice out of it.
Keep doing, learning and improving.