As techies, many of us love and hate jargon
If it’s some term that other people are using then you may find it silly
If it’s a term that you are using then it just seems cool
Off course terms come and go
Hype cycles rise and crash
Newly coined terms come into vogue and fade
Anyone remember SMAC? What do you think of “techade”?
The one thing that doesn’t go out of fashion:
Solving real world problems that real people and businesses have
The art and science of solving these problems with products
And building a business out of it is one of the fastest growing opportunities in tech
Product – that thing you build once and sell to many
Where you look for patterns in problems that are out there – problem definition
Find ways to solve some common elements – solution definition
Stay close to your customers and learn what they are looking for -customer research and empathy
And from time to time come up with things that even customers haven’t imagined – innovation
If you don’t get it right, learn from feedback and try again – design and iterate
Solve problems that people are willing to pay for – important
Solve problems that need to be solved now – urgent
Solve problems for many people who will pay a little, OR
Solve problems for few people who will pay a lot – target segment and pricing
Make sure that your way of solving is better than others – competitive differentiation
And to do all this you don’t need a lot of frameworks
But you do need some common sense approaches
You don’t need a lot of terminology and fancy ideas
But you do need some ground work, hard work and imagination